#DC366A Ruby

rgb(220, 54, 106)

Color conversions

HEX
#DC366A
RGB
rgb(220, 54, 106)
RGBA
rgba(220, 54, 106, 1)
HSL
hsl(341, 70%, 54%)
HSV / HSB
hsv(341, 75%, 86%)
CMYK
cmyk(0%, 75%, 52%, 14%)

Wide-gamut spaces

XYZ
xyz(33.439, 18.899, 15.52)
LAB
lab(50.57 66.04 10.3)
LCH
lch(50.57 66.84 8.87)
OKLAB
oklab(60.01% 0.2012 0.0265)
OKLCH
oklch(60.01% 0.203 7.51)
Nearest name
Ruby

Shades, tints and tones

Shades

Tints

Tones

Color harmonies

Complementary

The hue directly opposite on the color wheel. Maximum contrast, ideal for a single accent against a dominant brand color.

Analogous

Neighbouring hues that share a temperature. The safest harmony for calm, cohesive interfaces.

Triadic

Three hues evenly spaced 120 degrees apart. Vibrant and balanced — use one as dominant and the other two sparingly.

Split Complementary

The complement split into two adjacent hues. Nearly the contrast of complementary with noticeably less tension.

Square (Tetradic)

Four hues at 90-degree intervals. A rich set for illustration, data visualisation, and category coding.

Rectangle (Tetradic)

Two complementary pairs offset by 60 degrees. Gives two warm and two cool options in one system.

Monochromatic

A single hue across five lightness levels. The foundation of most UI scales and the most accessible starting point.

Similar colors

Closest matches

Opacity variations

#dc366a1a

#dc366a33

#dc366a4d

#dc366a66

#dc366a80

#dc366a99

#dc366ab3

#dc366acc

#dc366ae6

#dc366aff

Accessibility and contrast

On white

4.39:1

Body text AA Large · Large text AA

On black

4.78:1

Body text AA · Large text AA

White-on-color contrast is 4.39:1.

Color blindness preview

Protanopia

No red cones — ~1% of men

Protanomaly

Reduced red sensitivity — ~1% of men

Deuteranopia

No green cones — ~1% of men

Deuteranomaly

Reduced green sensitivity — ~5% of men

Tritanopia

No blue cones — very rare

Tritanomaly

Reduced blue sensitivity — very rare

Achromatopsia

No color perception — ~1 in 30,000

Achromatomaly

Partial color perception — rare

Meaning, psychology and brand usage

Warmth and softness, decoupled from its old gendering

Soft pinks lower perceived intensity and read as calm and welcoming. Contemporary design has largely detached pink from mid-century gender coding, using dusty and clay tones as sophisticated warm neutrals.

Affection and care in most markets; in Japan cherry blossom pink carries a specific association with transience and spring.

Pink was considered a masculine colour in eighteenth-century Europe — a diluted, and therefore junior, red. The current coding is a twentieth-century marketing invention, not a tradition.

Excellent for wellness, hospitality, and direct-to-consumer brands wanting warmth without red's urgency. Muted pinks work well as full-page backgrounds where saturated ones would not.

Common industries: Wellness, Hospitality, DTC retail, Beauty, Publishing. Pairs well with deep green for a modern pairing, warm brown for editorial calm, off-white for softness.

Code exports

CSS

:root {
  --color-ruby: #dc366a;
  --color-ruby-rgb: 220 54 106;
  --color-ruby-hsl: 341 70% 54%;
  --color-ruby-oklch: 60.01% 0.203 7.51;
}

.element {
  color: #dc366a;
  background-color: hsl(341, 70%, 54%);
  border: 1px solid rgb(220 54 106 / 40%);
}

SCSS

$ruby: #dc366a;
$ruby-light: #ee9bb5;
$ruby-dark: #6e1b35;

.element {
  color: $ruby;
  background: rgba($ruby, 0.12);

  &:hover {
    color: darken($ruby, 8%);
  }
}

LESS

@ruby: #dc366a;
@ruby-light: lighten(@ruby, 12%);
@ruby-dark: darken(@ruby, 12%);

.element {
  color: @ruby;
  background: fade(@ruby, 12%);
}

Tailwind CSS

/* Tailwind v4 — src/styles.css */
@theme {
  --color-ruby-50: #f8d7e1;
  --color-ruby-100: #f5c3d2;
  --color-ruby-200: #f1afc3;
  --color-ruby-300: #ea86a6;
  --color-ruby-400: #e35e88;
  --color-ruby-500: #dc366a;
  --color-ruby-600: #c6315f;
  --color-ruby-700: #9a264a;
  --color-ruby-800: #6e1b35;
  --color-ruby-900: #421020;
}

/* Usage */
<div class="bg-ruby-500 text-ruby-50 ring-ruby-600" />

/* Arbitrary value, no config needed */
<div class="bg-[#dc366a]" />

Bootstrap

// Bootstrap 5 — _variables.scss (before importing bootstrap)
$ruby: #dc366a;
$primary: $ruby;

$theme-colors: map-merge($theme-colors, (
  "ruby": $ruby
));

// Generates .text-ruby, .bg-ruby, .btn-ruby
@import "bootstrap/scss/bootstrap";

Flutter

import 'package:flutter/material.dart';

const Color ruby = Color(0xFFDC366A);

// As a MaterialColor swatch
const MaterialColor rubySwatch = MaterialColor(0xFFDC366A, <int, Color>{
  50: Color(0xFFF8D7E1),
  100: Color(0xFFF5C3D2),
  200: Color(0xFFF1AFC3),
  300: Color(0xFFEA86A6),
  400: Color(0xFFE35E88),
  500: Color(0xFFDC366A),
  600: Color(0xFFC6315F),
  700: Color(0xFF9A264A),
  800: Color(0xFF6E1B35),
  900: Color(0xFF421020),
});

Swift / SwiftUI

import SwiftUI

extension Color {
    /// #dc366a — Ruby
    static let ruby = Color(
        red: 0.8627,
        green: 0.2118,
        blue: 0.4157
    )
}

// UIKit
extension UIColor {
    static let ruby = UIColor(
        red: 0.8627,
        green: 0.2118,
        blue: 0.4157,
        alpha: 1.0
    )
}

Android

<!-- res/values/colors.xml -->
<resources>
    <color name="ruby">#DC366A</color>
    <color name="ruby_translucent">#80DC366A</color>
</resources>

<!-- Jetpack Compose -->
val Ruby = Color(0xFFDC366A)

JavaScript

export const RUBY = {
  hex: "#dc366a",
  rgb: [220, 54, 106],
  hsl: [341, 70, 54],
  oklch: "oklch(60.01% 0.203 7.51)",
};

JSON tokens

{
  "$schema": "https://design-tokens.org/schema.json",
  "ruby": {
    "$type": "color",
    "$value": "#dc366a",
    "$description": "Ruby — generated by ColorVerse AI"
  }
}