#FFFFFF White
rgb(255, 255, 255)
Color conversions
- HEX
- #FFFFFF
- RGB
- rgb(255, 255, 255)
- RGBA
- rgba(255, 255, 255, 1)
- HSL
- hsl(0, 0%, 100%)
- HSV / HSB
- hsv(0, 0%, 100%)
- CMYK
- cmyk(0%, 0%, 0%, 0%)
Wide-gamut spaces
- XYZ
- xyz(95.047, 100, 108.883)
- LAB
- lab(100 0 0)
- LCH
- lch(100 0 0)
- OKLAB
- oklab(100% 0 0)
- OKLCH
- oklch(100% 0 0)
- Nearest name
- White
Shades, tints and tones
Color harmonies
The hue directly opposite on the color wheel. Maximum contrast, ideal for a single accent against a dominant brand color.
Neighbouring hues that share a temperature. The safest harmony for calm, cohesive interfaces.
Three hues evenly spaced 120 degrees apart. Vibrant and balanced — use one as dominant and the other two sparingly.
The complement split into two adjacent hues. Nearly the contrast of complementary with noticeably less tension.
Four hues at 90-degree intervals. A rich set for illustration, data visualisation, and category coding.
Two complementary pairs offset by 60 degrees. Gives two warm and two cool options in one system.
Similar colors
Opacity variations
#ffffff1a
#ffffff33
#ffffff4d
#ffffff66
#ffffff80
#ffffff99
#ffffffb3
#ffffffcc
#ffffffe6
#ffffffff
Accessibility and contrast
On white
1:1
Body text Fail · Large text Fail
On black
21:1
Body text AAA · Large text AA
White-on-color contrast is 1:1.
Color blindness preview
Protanopia
No red cones — ~1% of men
Protanomaly
Reduced red sensitivity — ~1% of men
Deuteranopia
No green cones — ~1% of men
Deuteranomaly
Reduced green sensitivity — ~5% of men
Tritanopia
No blue cones — very rare
Tritanomaly
Reduced blue sensitivity — very rare
Achromatopsia
No color perception — ~1 in 30,000
Achromatomaly
Partial color perception — rare
Meaning, psychology and brand usage
Space, clarity, and the most underrated design decision
White is read as clean and honest, and it functions less as a colour than as breathing room. Slightly warm whites feel considered and reduce glare; pure #fff can feel clinical at full-screen scale.
Purity and simplicity in Western markets; mourning in much of East Asia, which matters for global product launches.
Lead white dominated painting for two millennia despite being poisonous, replaced by titanium white in the twentieth century — the same pigment that whitens paper, paint, and toothpaste today.
Choose the white deliberately. An off-white page surface with pure white cards creates hierarchy without a single border.
Common industries: Technology, Healthcare, Architecture, Skincare, Retail. Pairs well with near-black type, one saturated accent, soft gray borders.
Code exports
CSS
:root {
--color-white: #ffffff;
--color-white-rgb: 255 255 255;
--color-white-hsl: 0 0% 100%;
--color-white-oklch: 100% 0 0;
}
.element {
color: #ffffff;
background-color: hsl(0, 0%, 100%);
border: 1px solid rgb(255 255 255 / 40%);
}SCSS
$white: #ffffff;
$white-light: #ffffff;
$white-dark: #808080;
.element {
color: $white;
background: rgba($white, 0.12);
&:hover {
color: darken($white, 8%);
}
}LESS
@white: #ffffff;
@white-light: lighten(@white, 12%);
@white-dark: darken(@white, 12%);
.element {
color: @white;
background: fade(@white, 12%);
}Tailwind CSS
/* Tailwind v4 — src/styles.css */
@theme {
--color-white-50: #ffffff;
--color-white-100: #ffffff;
--color-white-200: #ffffff;
--color-white-300: #ffffff;
--color-white-400: #ffffff;
--color-white-500: #ffffff;
--color-white-600: #e6e6e6;
--color-white-700: #b3b3b3;
--color-white-800: #808080;
--color-white-900: #4d4d4d;
}
/* Usage */
<div class="bg-white-500 text-white-50 ring-white-600" />
/* Arbitrary value, no config needed */
<div class="bg-[#ffffff]" />Bootstrap
// Bootstrap 5 — _variables.scss (before importing bootstrap)
$white: #ffffff;
$primary: $white;
$theme-colors: map-merge($theme-colors, (
"white": $white
));
// Generates .text-white, .bg-white, .btn-white
@import "bootstrap/scss/bootstrap";Flutter
import 'package:flutter/material.dart';
const Color white = Color(0xFFFFFFFF);
// As a MaterialColor swatch
const MaterialColor whiteSwatch = MaterialColor(0xFFFFFFFF, <int, Color>{
50: Color(0xFFFFFFFF),
100: Color(0xFFFFFFFF),
200: Color(0xFFFFFFFF),
300: Color(0xFFFFFFFF),
400: Color(0xFFFFFFFF),
500: Color(0xFFFFFFFF),
600: Color(0xFFE6E6E6),
700: Color(0xFFB3B3B3),
800: Color(0xFF808080),
900: Color(0xFF4D4D4D),
});Swift / SwiftUI
import SwiftUI
extension Color {
/// #ffffff — White
static let white = Color(
red: 1,
green: 1,
blue: 1
)
}
// UIKit
extension UIColor {
static let white = UIColor(
red: 1,
green: 1,
blue: 1,
alpha: 1.0
)
}Android
<!-- res/values/colors.xml -->
<resources>
<color name="white">#FFFFFF</color>
<color name="white_translucent">#80FFFFFF</color>
</resources>
<!-- Jetpack Compose -->
val White = Color(0xFFFFFFFF)JavaScript
export const WHITE = {
hex: "#ffffff",
rgb: [255, 255, 255],
hsl: [0, 0, 100],
oklch: "oklch(100% 0 0)",
};JSON tokens
{
"$schema": "https://design-tokens.org/schema.json",
"white": {
"$type": "color",
"$value": "#ffffff",
"$description": "White — generated by ColorVerse AI"
}
}